The 3triple7 Smiley Collection—because life’s too short to take too seriously. A bold reminder to smile in the face of fear, embrace the moment, and keep pushing forward.

For those who choose presence over fear, action over hesitation. It’s not just something you wear; it’s something you carry. Remindeer for Time is finite, but what you do with it is limitless

Our tribe was born from the depths of the most dangerous sports, but it has evolved into much more than just physical feats. It's a way of seeing the world and exploring our potential within it. This curiosity extends beyond sports and adrenaline, embracing a passion for self-expression and individuality.

Our tribe members include adventurers, artists, sportspeople, and pioneers in various fields where courage is crucial. From entrepreneurs to educators, from innovators to activists, we welcome people from all walks of life who are willing to face their fears, challenge norms, and carve out their own paths. Join us and become part of a community that thrives on courage, creativity, and a relentless pursuit of personal growth.

These are the pieces our tribe lives in — tested on cliffs, streets, and everywhere in between. Built for bold moves, quiet moments, and everything that makes life worth showing up for.

FAce your fear and join the tRIBE

It went almost like this: A creative designer met a magician and a BASE-jumper in a bar and then...

Lifelessons learned from living on the edge.